Illustrative mock data onlyPublicly available HEIW and NHS Wales information has been used to shape the prototype themes. Final findings would be based on HEIW-approved survey, interview and focus group research.

Narrative & Engagement Insights

This page illustrates how open-text survey responses, interviews and focus groups could be translated into themes that support HEIW's communications, engagement planning and strategic narrative development.

What stakeholders currently associate with HEIW

Workforce educationWorkforce supplyTraining and developmentLeadershipImprovementStrategic workforce planningHealth and social care workforceNHS Wales careersEducation commissioningProfessional developmentWorkforce transformationPartnership workingFuture workforceRetention and wellbeing

Narrative Clarity Themes

Clear strengths

Stakeholders recognise HEIW's national role in workforce, education and improvement.

Common confusion

Some stakeholders are unclear where HEIW's responsibilities end and where other NHS Wales, Welsh Government or organisational responsibilities begin.

Audience-specific need

Senior leaders need strategic impact evidence, while operational and clinical audiences need practical, plain-language guidance on how HEIW's work affects them.

Messaging opportunity

HEIW can strengthen consistency by using a clearer core narrative supported by tailored messages for each stakeholder segment.

Illustrative Qualitative Themes

The paraphrases below are illustrative only — not real stakeholder quotes.

Theme

Role and remit

HEIW is clearly important to the workforce agenda, but the boundaries of its role are not always obvious.

Illustrative paraphrase
Theme

Strategic influence

HEIW is seen as credible at national level, but stakeholders want more visible evidence of system impact.

Illustrative paraphrase
Theme

Engagement experience

Engagement is positive when it happens, but stakeholders want a more predictable rhythm and clearer routes into HEIW.

Illustrative paraphrase
Theme

Messaging

The strategic priorities are important, but the language needs to be simpler for wider audiences.

Illustrative paraphrase
Theme

Future workforce

Stakeholders want HEIW to be visible in shaping future workforce supply, education pathways and leadership capability.

Illustrative paraphrase

Benchmark Questions for Future Tracking

Repeatable measures recommended for annual or biennial perception tracking.

  • 1I understand HEIW's role and remit.
  • 2I understand HEIW's strategic priorities.
  • 3I know how to engage with HEIW.
  • 4HEIW communicates clearly and consistently.
  • 5HEIW is credible as a national statutory body.
  • 6HEIW adds value to NHS Wales workforce priorities.
  • 7HEIW listens to and acts on stakeholder feedback.
  • 8HEIW supports long-term workforce transformation.